Privacy Policy

AffirmStar (hello@affirmstar.com) is the data controller for personal data you provide. We collect:

(a) All users: Your first name, email address, and date of birth — to create and manage your account and personalise the service (legal basis: performance of contract). Your derived cosmic profile (zodiac sign, life path number) is calculated automatically from your date of birth to deliver personalised affirmations. This calculation constitutes profiling under UK GDPR Article 4(4). No decisions with legal or similarly significant effects are made solely by automated means.

(b) Free users only: Your date of birth is used to derive your cosmic profile for standard affirmations. Your data is not sent to Anthropic or used for AI-personalised content.

(c) Premium users only: When you use AI-personalised affirmations, your zodiac sign and life path number (but not your name, email, or date of birth) are sent to Anthropic, Inc. (Claude AI), who acts as our data processor under a Data Processing Agreement. Anthropic processes this data solely to generate your personalised affirmation and does not retain it for its own purposes beyond those permitted under our agreement.

Data storage & international transfers: Your account data is stored in Google Firebase (Firestore). Data may be processed in the United States under Standard Contractual Clauses approved by the UK ICO. Stripe, Inc. processes payment data under its own Data Processing Agreement; we never store or see your card details. We do not sell, rent, or share your personal data with third parties for marketing purposes.

Retention: We retain your data for as long as your account is active, and for up to 12 months after your last login, after which inactive accounts and associated data are deleted.

AffirmStar uses browser local storage (a technology similar to cookies) to remember your in-app preferences, such as display settings and onboarding status. This storage is strictly necessary for the service to function as you would reasonably expect it to.

We do not use third-party advertising cookies or behavioural tracking cookies. If we use any analytics tools that set cookies or similar technologies, we will obtain your prior consent before those technologies are activated.

You may clear your browser’s local storage at any time via your browser settings. Doing so will reset your in-app preferences but will not affect your account or subscription.

Under UK GDPR (and EU GDPR for EU residents) you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — ask us to delete your data where no legitimate purpose remains
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests
• Restriction — ask us to pause processing while a complaint is investigated
• Withdraw consent — where processing is based on your consent, withdraw it at any time without affecting the lawfulness of prior processing

To exercise any right, email hello@affirmstar.com — we will respond within one calendar month. You have the right to lodge a complaint with the UK Information Commissioner’s Office (ico.org.uk), or for EU residents, your local data protection supervisory authority.

We may send you service-related emails (such as subscription confirmations, renewal reminders, and updates to these Terms). These are transactional and are necessary for the performance of our contract with you.

We will only send you promotional or marketing emails if you have given us your prior explicit consent. You may opt in during registration or at any time from your account Dashboard. You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by emailing hello@affirmstar.com. Unsubscribing from marketing emails does not affect your subscription or service access.