Terms & Conditions

By creating an account and ticking the checkbox marked "I agree to the Terms & Conditions" at the point of registration, you enter into a legally binding agreement with AffirmStar on the terms set out below. The checkbox is not pre-ticked. We record the date and time of your acceptance. If you do not agree to these Terms, you must not use the service.

AffirmStar is a daily affirmations application. Astrology, numerology and moon-phase information are optional personalisation features, not the basis of the service. The service is intended for users aged 18 and over. During registration you will be asked to enter your date of birth; access is not permitted to anyone born less than 18 years ago. By completing registration you confirm you are at least 18 years old.

All users currently receive the same daily affirmations by email, morning and evening. Premium is not yet available to purchase. When it launches, Premium is intended to add affirmations generated on demand using Claude AI (Anthropic), text-message delivery, and optional astrology, numerology and moon-phase personalisation. Daily emails are not generated by AI.

AffirmStar is for motivational and wellness purposes only and does not constitute medical, psychological, financial, or legal advice.

Premium is not currently available to buy, and no payment can be taken. AffirmStar is free to use. This section describes how Premium is intended to work when it launches, and takes effect only from the point at which Premium is actually offered for sale.

Premium is intended to be a monthly subscription (the price will be announced before launch), billed via Stripe, opening with a 7-day free trial — no charge during the trial, with the first payment taken on day 8 unless you cancel first. Subscriptions would then auto-renew at the start of each billing period unless cancelled before renewal.

We would send an email reminder at least 3 days before each renewal date as a courtesy. It is your responsibility to keep your registered email address current and able to receive emails from hello@affirmstar.com.

All prices are inclusive of applicable taxes. By subscribing, once that is possible, you would authorise AffirmStar to charge your payment method on a recurring basis until you cancel.

If you are a consumer in the United Kingdom or European Union, you have a legal right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (UK) or Directive 2011/83/EU (EU) to cancel a new subscription within 14 days of purchase without giving any reason and receive a full refund.

However, by completing your purchase you expressly request that your Premium access begins immediately. By doing so, you acknowledge that if you exercise this cancellation right within the 14-day period, we will charge you on a pro-rata basis for the service used up to the date of cancellation, and refund the remainder.

To exercise your 14-day cancellation right, contact us at hello@affirmstar.com before the period expires. We will process eligible refunds within 14 days of receiving your cancellation request.

After the 14-day cooling-off period, you may cancel your Premium subscription at any time from your Dashboard. Cancellation takes effect at the end of the current billing period — you will retain full Premium access until that date. No further charges will be made after cancellation. To cancel, log into your Dashboard and click ‘Cancel subscription’.

Except as required by law (including your statutory cancellation rights in Section 3), all subscription fees are non-refundable once the cooling-off period has expired. Partial-period refunds are not provided after that point. If you cancel mid-period, your access continues to the end of the paid period. Your statutory rights under the Consumer Rights Act 2015 (UK) or equivalent EU consumer law are not affected by this policy.

AffirmStar is a trading name of C&M Electronics Ltd, a company registered in England and Wales under company number 11532536, whose registered office is at 83 High Street, Hemel Hempstead, Hertfordshire, HP1 3AH, United Kingdom. C&M Electronics Ltd is the data controller for personal data processed through AffirmStar. Privacy enquiries can be sent to hello@affirmstar.com. We collect:

(a) All users: Your first name, email address, and date of birth — to create and manage your account and personalise the service (legal basis: performance of contract). Values are calculated from your date of birth — your zodiac sign and life path number — and used to personalise your affirmations. This calculation constitutes profiling under UK GDPR Article 4(4). No decisions with legal or similarly significant effects are made solely by automated means.

(b) Daily affirmation emails — all users: The morning and evening emails are drawn from a fixed set of affirmations held within the service. They are not generated by artificial intelligence, and no personal data is sent to any AI provider in order to send them.

(c) Affirmations generated on demand: Where you request an AI-generated affirmation in the Dashboard, the request is sent to Anthropic, Inc. (Claude AI). We do not send your name, your email address, or your date of birth. What is sent is: your zodiac sign and life path number (both calculated from your date of birth), the current moon phase and ruling planet, whether it is morning or evening, the affirmation topics you have chosen, characteristics associated with your zodiac sign, your numerological personal year, the topics you selected recently, and your language. Anthropic processes this to generate the affirmation and returns it to us.

Data storage, email delivery & international transfers: Your account data is stored in Google Firebase (Firestore), in Google’s London (United Kingdom) region. Emails we send you — account and verification messages and your daily affirmations — are delivered through Resend, an email service provider acting as our processor; for that purpose it receives only the data needed to deliver the message, namely your email address and your first name. Anthropic, Inc. processes on-demand affirmation requests as described in (c) above. Stripe, Inc. would process payment data if and when paid subscriptions become available; we never store or see card details. Some of these service providers may process personal data outside the United Kingdom. Where that is the case we will put in place the safeguards required by applicable data protection law; the exact transfer mechanism for each provider is still being confirmed and this section will be updated once it is. We do not sell, rent, or share your personal data with third parties for marketing purposes.

Retention: We retain your data for as long as your account is active. Deletion is currently carried out on request rather than automatically: email hello@affirmstar.com and we will delete your account and associated data.

AffirmStar does not set any cookies — neither our own nor third-party advertising or behavioural tracking cookies. Instead, the app uses your browser’s local storage, a related technology, to keep you signed in to your account and to remember how you have set the app up.

What is kept in your browser. Local storage currently holds some of your account and profile information so the app can work without asking you to enter it again: your first name, your email address, your date of birth, your phone number if you have added one, your chosen affirmation topics and delivery times, your time zone, your language and display preferences, whether you have completed onboarding, your plan status, and a token that identifies your account to the service. This information is stored on your own device by your browser and stays there until you clear it. It is used to provide the account and application functionality you have asked for.

If we later introduce analytics or other tools that set cookies or similar technologies, we will obtain your prior consent before those technologies are activated.

You may clear your browser’s local storage at any time via your browser settings. Doing so will sign you out on that device and reset your in-app preferences, but will not affect your account, your data held by us, or your subscription.

Under UK GDPR (and EU GDPR for EU residents) you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — ask us to delete your data where no legitimate purpose remains
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests
• Restriction — ask us to pause processing while a complaint is investigated
• Withdraw consent — where processing is based on your consent, withdraw it at any time without affecting the lawfulness of prior processing

To exercise any right, email hello@affirmstar.com — we will respond within one calendar month. You have the right to lodge a complaint with the UK Information Commissioner’s Office (ico.org.uk), or for EU residents, your local data protection supervisory authority.

We may send you service-related emails (such as subscription confirmations, renewal reminders, and updates to these Terms). These are transactional and are necessary for the performance of our contract with you.

We will only send you promotional or marketing emails if you have given us your prior explicit consent. You may opt in during registration or at any time from your account Dashboard. You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by emailing hello@affirmstar.com. Unsubscribing from marketing emails does not affect your subscription or service access.

Nothing in these Terms limits or excludes our liability for:

• Death or personal injury caused by our negligence;
• Fraud or fraudulent misrepresentation;
• Any liability that cannot be excluded or limited under the Consumer Rights Act 2015 or other applicable mandatory law.

Subject to the above, AffirmStar shall not be liable for any indirect, incidental, special, or consequential damages (including loss of profits or data) arising from your use of the service.

Our total aggregate liability to you in connection with any claim arising under or in relation to these Terms shall not exceed the total subscription fees paid by you in the 12 months immediately preceding the event giving rise to the claim, or the equivalent of one month’s Premium subscription fee (whichever is greater). Your statutory rights as a consumer are not affected by anything in this section.

All content, trademarks, and intellectual property on AffirmStar — including affirmation text, design, and software — are owned by or licensed to AffirmStar. You may not reproduce, distribute, or create derivative works from our content without prior written consent. AI-generated affirmations are provided for your personal, non-commercial use only and may not be republished, sold, or used for training artificial intelligence systems.

These Terms are governed by the laws of England and Wales. Subject to the mandatory consumer protection laws of your country of residence, disputes shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.

If you are a consumer resident in the European Union, the mandatory consumer protection provisions of your country of residence apply and nothing in these Terms overrides your rights under EU consumer law (including Directive 2011/83/EU and Directive 93/13/EEC on unfair contract terms). In particular, EU consumers may bring proceedings in their home courts regardless of this clause.

UK consumers retain all rights under the Consumer Rights Act 2015 and Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

We may update these Terms from time to time. We will notify you of material changes by email to your registered address at least 30 days before they take effect.

For material changes — including changes to pricing, cancellation rights, data processing, or limitation of liability — we will also display a notification within the app and ask you to confirm your acceptance before you can continue using the service. If you do not accept the revised Terms, you may cancel your subscription before they take effect and we will refund any unused portion of your current billing period on a pro-rata basis.

For non-material changes (such as corrections to typographical errors or improved clarity that does not affect your rights), we will update the document and note the revision date at the top.

We hope to resolve any complaint you have directly. If you are unhappy with how we have handled a complaint, you may seek advice from Citizens Advice (citizensadvice.org.uk) or your local trading standards office.

We are not currently signed up to a certified Alternative Dispute Resolution (ADR) scheme.

Email: hello@affirmstar.com
Response time: We aim to respond to all enquiries within 5 business days and to all data rights requests within one calendar month.

For data protection complaints you may also contact:
UK: Information Commissioner’s Office — ico.org.uk
EU residents: Your local data protection supervisory authority

AffirmStar is a trading name of C&M Electronics Ltd, company number 11532536, registered in England and Wales.